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Can AI fundamentally change the way Revenue and Marketing Operations professionals approach analytics given hallucinations and confident but erroneous optimism? While many are still wary of …
Using AI without an informed and strategic plan in place can lead to potentially ugly consequences and unacceptable results. Content that lacks human connection can become white noise and …
Feb 16, 2025 · AI and Deepfakes in advertising is undeniably on the rise. It is a transformative way to help humans create compelling content. Nevertheless, there are significant ethical concerns in …
Aug 3, 2024 · While some brands are banning AI in advertising, others are using it for a range of uses. The biggest potential is probably for strategy rather than for producing finished assets, but …
May 23, 2023 · To learn about how AI could help, and hurt, your marketing efforts, you’ll need to understand the good, the bad, and the ugly of AI in marketing. There are many good aspects to …
Jan 8, 2025 · The good Generative AI tools offer some clear benefits for marketing teams. Their ability to handle repetitive or time-intensive tasks can free up time to focus on strategy and …
Jul 13, 2023 · The main takeaway? Generative AI is nothing without skilled people using it. Below we detail the good, the bad, and the ugly on what everyone needs to know when it comes to …
Aug 13, 2023 · AI can help marketers automate mundane tasks like data entry and customer segmentation. It can also monitor customer behavior, identify buying patterns, track lead …
May 28, 2025 · The Good: AI can be used to make aspects of marketing like figuring out keywords for SEO easier. The Bad: SEO, as we know, is changing because the way people search for things …
AI is transforming marketing at lightning speed — are you ready to harness its potential while avoiding the pitfalls? Our free eGuide, The Good, the Bad, and the Ugly: Marketing AI Explored, …
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